Appointment
Maya Chen
Homeowner asked for a Thursday return. Recording marked kept.
what is sales coverage ratio
Finished doors over the turf you assigned
Sales coverage ratio is finished doors divided by assigned doors on turf. Knockdesk is field sales software, and what is sales coverage ratio here is visited pins on that pack, including nobody home, not a colored shape on a slide.
Book a Walkthrough| Piece | What you count | In the ratio |
|---|---|---|
| Assigned doors | Pins on the turf a rep already holds | The base, after you drop Do Not Contact |
| Finished doors | Visited pins, including nobody home and converted | The numerator |
| Nobody home | Not Home still saves | Yes. Coverage moves. |
| Do Not Contact | A pin the crew must not work | No. It does not count toward coverage. |
| Invalid address | A pin that is not a workable door | No. Left out with Do Not Contact. |
The pack
Coverage that treats Do Not Contact as work is a lie about the turf
You feel it when Friday says the pack is done and Monday still has doors the crew must not hit. What is sales coverage ratio is finished work over assigned work. Nobody-home is finished work. Do Not Contact is a pin you leave alone. Counting it as coverage makes the turf look complete.
Assigned
The doors on that turf. If two people can claim them, you do not have a pack yet.
Finished
A visit landed. Nobody home still counts. The next crew should not recut that pin as fresh.
Left out
Do Not Contact and invalid addresses do not move coverage. They come off the workable base.
Worked example
One hundred eighty-six pins, three DNC, a percent you can recompute
North ridge holds 186 assigned pins. 3 are Do Not Contact. Maya finishes 78 doors, and 22 of those 78 are Not Home. Workable assigned doors are 186 minus 3, which is 183. Coverage ratio is 78 / 183, about 42.6 percent. If someone counts the 3 DNC pins as finished, they read 81 / 186, about 43.5 percent. That extra finished work never happened.
| Case | Finished | Assigned base | Coverage |
|---|---|---|---|
| Honest read | 78, including 22 Not Home | 186 minus 3 DNC = 183 | 78 / 183 ≈ 42.6% |
| DNC counted as finished | 81 | 186 | 81 / 186 ≈ 43.5% |
| What changed | 3 pins that must not be knocked | They stayed in the base | The pack looks more done than it is |
Nearby words
Coverage is the map. Disposition is the door.
A door disposition is the outcome on one pin. Do not contact is the disposition that takes a pin off coverage. Turf is the pack those 186 doors sit on. Sales coverage ratio is the fraction, not the label on a single door.
- Turf
The pack you assigned before anyone talks about coverage.
- Do not contact
The pin that stays off the knock list and off coverage.
- Door disposition
The outcome that decides whether that door is finished.
On the desk
How Knockdesk tracks it
Knockdesk reads coverage on the turf as finished visits over assigned pins that are still workable. Not Home still counts. Do Not Contact and Invalid Address do not count toward coverage. The turf row shows visited pins against the pack. Full desk is on the pricing page.
Visit
Sample
Related
Keep going from the ratio
- Field sales glossary
The hub this term opens from.
- Turf
The assigned pack coverage is measured on.
- Field sales KPIs
How coverage sits with contact rate, pace, and verified visits.
FAQ
Frequently asked questions
What is sales coverage ratio?
Sales coverage ratio is finished doors divided by assigned doors on turf. Nobody home still counts as finished. Do Not Contact does not.
Does nobody home count toward coverage?
Yes. Not Home is a visit. The door was finished for coverage even though no one answered.
Does Do Not Contact count toward coverage?
No. Do Not Contact stays off the workable base. It does not count as finished work.
What is the assigned number?
The pins on the turf a rep already holds, minus doors that are Do Not Contact or invalid.
Is coverage the same as contact rate?
No. Coverage is finished doors over assigned doors. Contact rate is contacts over knocks.
Where do I read coverage on the desk?
On the turf row: visited pins against the pack, with Do Not Contact called out so it does not hide as work.
Book the pack
Bring the turf that looks done because DNC was counted.
We will read finished doors over assigned doors and leave Do Not Contact out of coverage. Full desk is on the pricing page. A free trial is not open.
Book a Walkthrough