Knocks
82
+6 vs last week
close rate formula
Name the closes, then divide
The close rate formula is closes divided by the conversations or appointments you name. Knockdesk is field sales software that keeps those closes, sits, and knocks on the same desk as the turf.
Book a Walkthrough| Piece | What you count | Formula |
|---|---|---|
| Closes | Won deals, or Sold outcomes you treat as a close | The numerator |
| Appointments | Sits you already set | Closes / appointments |
| Conversations | Contacts you already logged | Closes / conversations |
| Rule | Pick one denominator and keep it | Do not mix sits and knocks in the same week |
Why it matters
A close rate without a denominator is a Friday argument
Two reps can both say they close 30 percent. One counted sits. One counted knocks. The loud number wins the meeting, and the turf still misses quota. Name the close rate formula out loud before anyone reads a percent.
Sits as the base
Use appointments when the job is converting the table, not the entire walk.
Talks as the base
Use conversations when you want the close against every contact, not only the sit.
Knocks as the base
That is a different rate. Knockdesk names leads over knocks as conversion rate. Do not call it close rate unless that is the denominator you chose.
Worked example
Ten closes, two bases, two percents you can recompute
Labeled example, not a customer week. A crew logs 10 Sold outcomes, 40 Appointment Set outcomes, and 80 contacts. Close rate on sits is 10 / 40 = 25 percent. Close rate on conversations is 10 / 80 = 12.5 percent. Same closes. Different formula. Write which one you mean on the board.
| Named base | Numbers | Close rate |
|---|---|---|
| Appointments | 10 closes / 40 sits | 25% |
| Conversations | 10 closes / 80 contacts | 12.5% |
| If someone uses knocks | 10 closes / 200 knocks | 5%. That is not the sit close rate. |
Related terms
Close rate sits next to contact rate, not on top of it
Contact rate is contacts divided by knocks. Knocks per hour is pace on the turf. Close rate only starts after you have named what a close is, and what you divide by. Mixing those three into one percent hides the stall.
Contact rate
Did the knock become a talk. That is the walk, not the sit.
Win rate on deals
Won deals against won plus lost. Useful on the pipeline. Still not a sit close rate unless you say it is.
Conversion rate on knocks
In Knockdesk analytics, leads created over knocks. Name it that way. Do not relabel it close rate.
On the desk
How Knockdesk tracks it
Knockdesk logs Sold and Appointment Set as outcomes on the pin, and won deals on the pipeline. Daily Knock Summary reports conversion rate as leads over knocks. Lead Funnel reads knock to contact to lead to deal to won. You still name the close rate formula you want to manage. Full desk is on the pricing page.
This week
Sample
Appointments
11
+2 vs last week
Recorded talks
9
Same week
Related
Keep going from this term
- Glossary hub
Every rate on this desk, with a one-line definition.
- Contact rate formula
Contacts over knocks, before anyone talks about a close.
- Field sales KPIs
How close rate, contact rate, and knocks per hour sit in the week.
FAQ
Frequently asked questions
What is the close rate formula?
The close rate formula is closes divided by the conversations or appointments you name. Write the denominator. A percent without that name is not a close rate.
Should I divide by knocks or by sits?
Use sits when you are judging the table. Use conversations when you are judging every contact. Do not switch mid-week to make the percent look larger.
Is close rate the same as conversion rate in Knockdesk?
No. On knocks, Knockdesk conversion rate is leads created divided by knocks. Close rate is the formula you name for closes over sits or conversations.
What counts as a close?
A close is a Sold outcome or a won deal, depending on which one your crew already treats as money. Pick one and keep it.
Why do two teams with the same closes show different rates?
They named different denominators. 10 closes on 40 sits is 25 percent. 10 closes on 80 contacts is 12.5 percent.
Where do I read this on Friday?
Read Sold and Appointment Set on the visit log, then won deals on the pipeline. Name the close rate formula before you export a file.
The percent
Bring the denominator that still changes in the meeting.
We will name closes, sits, and knocks on one Full desk seat. A free trial is not open.
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