# A sales kpi dashboard template that names your denominator

A sales kpi dashboard template is the sheet for knocks, contacts, sits, and closes, each with the denominator you named. Knockdesk is field sales software that reads those counts from visits already logged. This CSV does not supply an industry benchmark, and no email is required.

## Fill the sales kpi dashboard template from the log

Write knocks, contacts, sits, and closes from visits already logged on the turf. The denominator is the count you named on that row. Do not paste a rate you heard somewhere else into the sheet.

1. Count knocks from visits logged on the turf.
2. Count contacts from knocks where someone answered.
3. Count sits from contacts that became a sit.
4. Count closes from sits that closed. The denominator is sits unless you name a different one.
5. Leave Do Not Contact off the knock list and out of coverage.

## The denominator has to be a count you can point at

A sales kpi dashboard template breaks when the rate comes from a chat or from a benchmark this page does not have. Point at the denominator you named.

**Not at the door.** A knock not at the door is unverified. It can stay on the log with that badge. It is not a clean contact.

**Out of coverage.** Do Not Contact stays off the knock list and out of coverage. Do not drop those pins into the denominator to pad it.

**Your denominator.** This sheet does not include an industry benchmark. The only rate is the one your own denominator makes.

## Read knocks, contacts, sits, and closes on the desk

The same four counts come from visits already logged, with the denominator you use on that turf. Full desk is on the pricing page. A free trial is not open.

## Where to take the counts

- [Field sales resources](/resources): The hub this dashboard opens from.

- [Field sales KPIs](/guides/field-sales-kpis): How a manager reads knocks after they are logged.

- [Field sales analytics](/features/field-sales-analytics): The counts on the desk, from the visit log.

- [Close rate](/glossary/close-rate): Closes against the denominator you named, which here is sits.

- [Weekly sales report](/templates/weekly-sales-report-template): Friday reads those same visits without inventing a week.

- [Full desk pricing](/pricing): Full desk is on the pricing page.

## FAQ

### What is a sales kpi dashboard template?

A sales kpi dashboard template is a sheet of knocks, contacts, sits, and closes. Each row names the denominator you are dividing by. It does not come with an industry benchmark.

### Which counts go on the sheet?

Knocks, contacts, sits, and closes. Fill them from the visit log. The denominator for knocks is the doors you attempted. Contacts use knocks. Sits use contacts. Closes use sits unless you name another denominator.

### What if I do not know an industry close rate?

You do not need one. This page does not publish a benchmark. Use the denominator you named on the row.

### Does an unverified knock count as a contact?

No. A knock not at the door is unverified. Keep the badge. Do not treat it as a clean contact.

### Do Do Not Contact pins belong in coverage?

No. Do Not Contact stays off the knock list and out of coverage, so it stays out of the denominator.

### How much does Knockdesk cost?

Full desk is on the pricing page. A free trial is not open.