# Cut the market before they drive.

Knockdesk is field sales software for a door to door market launch. You draw the territory from an address or a serviceability list, cut turf, watch saturation, reconcile the vendor file, and run a launch contest. The sample deal on this page, Oak Ave install, is a fixture. It is not a customer launch.

## Territory from an address or a serviceability list

A new market canvassing plan starts with a boundary, not a pin with no owner. Draw a polygon, a circle around the first address, or a rectangle. Or pick a zip, a county, or a state. A CSV of pins from the serviceability list becomes turf inside that territory. Fiber market launch canvassing uses the same draw screen, with one vendor on the turf.

**Draw.** Polygon, radius around an address, or rectangle. Zip, county, or state when you pick a shape.

**Import the list.** A CSV of pins from the serviceability list, or pins already on the map.

**One vendor.** Required on the turf. The weekly visit target can sit on the territory or the turf.

## How the new market canvassing plan becomes turf

Two crews cannot claim the same pins. A new turf has to sit inside the territory, and it cannot overlap turf you already cut. Assign the turf, then the route is unfinished stops on turf they hold.

1. Draw the territory from a shape, a zip, or a radius around the first address.
2. Import the serviceability list as a CSV of pins, or cut turf by lasso inside the boundary.
3. Put one vendor on the turf. Set a weekly visit target from 1 to 100,000 visits a week, or leave it blank.
4. Assign the turf to a field rep. They work those pins. They do not draw a new territory.
5. Order unfinished stops on held turf. Done stops stay done.
6. Start a launch contest on Compete. Reconcile the vendor file against won deals after confirmation.

## Saturation is visited pins, including nobody home

Saturation on this desk is coverage on the turf, not a colored shape on a slide. Not Home still saves and still counts. Do Not Contact and Invalid Address do not. The weekly visit target scores behind, on track, or ahead from the product's pace math. The draw settings sit on sales territory mapping.

| What you watch | On the turf |
| --- | --- |
| Visited pin | The visit saved. Coverage moves. |
| Not Home | Still a visit. Still coverage. |
| Do Not Contact | Marks as DNC. The pin leaves coverage. |
| Invalid Address | Marks as Invalid. The pin is left out of coverage. |
| Weekly visit target | 1 to 100,000 visits a week, or blank. Ahead starts at 110 percent. On track starts at 90 percent. |

## Vendor reconciliation on the confirmation date

A launch that counts claimed Sold and the vendor file separately will fight on Friday. Knockdesk matches the file to a won deal, then pays the vendor rate whose window contains the confirmation moment. The rep column must be the CRM email, exact. Names are not matched. If neither a vendor rate nor a default organization rate exists, the amount stays empty. The product never invents a rate. The match rules sit on commission tracking.

| Rule | In the product |
| --- | --- |
| Rep match | CRM email, exact. An email match adds 40 to confidence. |
| Exact address | Adds 50 to confidence. |
| Auto-confirm threshold | Default 80. Below that, the row goes to the review queue. |
| No rate | The amount stays empty. No commission row is written. |

## A launch contest on knocks they already logged

A launch contest that lives in a group chat cannot stay a draft, hold Head to head at invite only, or score Confirmed sales. Start the game on Compete, pick the metric, save as draft, then Activate and make it live. Eligibility can require finished onboarding. Nine formats sit on sales contests. Territory War stays with admins.

**Draft first.** Reps do not see a draft. Make it live when the turf is assigned.

**The metric.** Knocks, Conversations, Appointments, or Confirmed sales. Confirmed sales follows the vendor file.

**Who can join.** Open, Invite only, or Automatic. Head to head stays invite only.

## The launch week is days on the map, not a slide

Fiber market launch canvassing is the days after the list is turf, not a kickoff deck. The sample week on this page, with Tuesday at 82 knocks, is a fixture. It is not a customer launch week. The driving order of unfinished stops sits on sales route planning.

## Open the pieces this launch already uses

- [Price the Full desk seat](/pricing): One seat is Full desk.

- [Draw the territory from the list](/features/sales-territory-mapping): Polygon, radius, zip, or a CSV of pins, then turf that cannot overlap.

- [Order the unfinished stops](/features/sales-route-planning): The route is held turf. Done stays done.

- [Start the launch contest](/features/sales-contests): Draft, enrollment, and Confirmed sales as a scoring metric.

- [Reconcile the vendor file](/features/commission-tracking): Match on CRM email. Pay the rate on the confirmation date.

- [Open the fiber industry page](/industries/fiber-internet): Fiber market launch canvassing sits next to that vertical.

- [Stay on the canvassing desk](/canvass): The pin is still the visit after the territory is cut.

- [Open Compete for the launch game](/compete): The contest calendar for the first weeks in market.

- [Run a summer calendar instead](/solutions/summer-sales-programs): Onboarding, contests, clock alerts, and confirmed-sales commissions.

- [Launch storefronts, not households](/solutions/b2b-walk-in-prospecting): Walk-in prospecting when the new market is businesses.

## FAQ

### What is a door to door market launch in Knockdesk?

A door to door market launch draws the territory from an address or a serviceability list, cuts turf, tracks saturation, reconciles the vendor file, and can run a launch contest. Knockdesk is field sales software.

### How does a new market canvassing plan start?

A new market canvassing plan starts with a territory, then turf inside it from a lasso or a CSV of pins. Assign the turf, set a weekly visit target, and put one vendor on that turf.

### What is fiber market launch canvassing on this desk?

Fiber market launch canvassing is the same territory and turf flow, with one vendor on the turf and coverage that still counts Not Home. The industry page is fiber internet.

### How does vendor reconciliation work at launch?

The vendor file matches a won deal on CRM email, exact. Confirmation picks the vendor rate in that window. A missing rate stays empty.

### How do you run a launch contest?

Start a game on Compete, pick the metric, save as draft, then Activate and make it live. Score Confirmed sales if the launch should follow the vendor file.

### Which plan includes a market launch desk?

Full desk is the only Knockdesk plan. It is Full desk. A free trial is not open.