# Name the denominator before the rate

Door to door sales statistics on this page are three rate definitions, and the national number for each one is not stated publicly. Knockdesk is field sales software. Door to door sales benchmarks belong in the same table, with the denominator named. Canvassing statistics are not a national knock dataset from Knockdesk.

## Recompute the rate from knocks you can count

A manager who wants door to door sales benchmarks can write the division on one turf and check it by hand. The 20 percent row is that kind of check. It is math you can recompute. It is not a national canvassing statistic, and it is not a Knockdesk dataset.

1. Contact rate is contacts divided by knocks.
2. Close rate is closes divided by the conversations or appointments you name. Say which denominator you used.
3. Knockdesk conversion on knocks is leads over knocks, which is not close rate.
4. 20 contacts on 100 knocks is 20 percent. That is math you can recompute.
5. Leave the national cell as not stated publicly. Knockdesk does not publish a national knock dataset.

## The denominator is the knocks you logged

Canvassing statistics only hold if the knocks in the denominator are knocks someone logged. The knock log is that list. Do Not Contact pins stay off the knock list and do not count toward coverage, so they are not knocks you add into the rate. A national contact rate, close rate, or canvassing statistic is not stated publicly.

## Keep the denominator with the rate

- [Field sales guides](/guides): The hub for reading a week from the knocks that were logged.

- [Knockdesk pricing](/pricing): Full desk is on the pricing page.

- [Contact rate by industry](/research/contact-rates-by-industry): Solar, pest, roofing, fiber, and insurance. Each contact rate is not stated publicly.

- [Field sales KPIs](/guides/field-sales-kpis): How a manager reads the knock, the appointment, and the turf.

- [Field sales software pricing](/research/field-sales-software-pricing-index): Public seat prices, with hidden prices left as quote only.

- [Best time to knock doors](/research/best-time-to-knock-doors): The hour on your log, beside one city's published window.

## FAQ

### Where are the door to door sales statistics?

Door to door sales statistics on this page are the three definitions in the table. The national number for each is not stated publicly. Knockdesk does not publish a national knock dataset.

### What are door to door sales benchmarks?

Door to door sales benchmarks here mean contact rate, close rate, and conversion on knocks, each with the denominator named. The national cell says not stated publicly.

### What are canvassing statistics on this page?

Canvassing statistics here are those same three definitions. 20 contacts on 100 knocks is 20 percent only as math you can recompute. It is not a national canvassing statistic.

### What is contact rate?

Contact rate is contacts divided by knocks. The national contact rate is not stated publicly.

### How is close rate different from conversion on knocks?

Close rate is closes divided by the conversations or appointments you name. You must name the denominator. Knockdesk conversion on knocks is leads over knocks, which is not close rate.

### What does Knockdesk cost?

Full desk is on the pricing page. A free trial is not open.