# Read Friday from the knocks that landed

Field sales kpis are the numbers a manager reads after the knock: visits logged, doors contacted, and the week against the turf. Knockdesk is field sales software for those numbers on one desk. This page sits on the field sales guides hub, next to field sales management.

## Field sales metrics fail when Friday is rebuilt overnight

Field sales metrics only help if they come from the visit on the pin, not from a sheet someone rebuilt after the shift. A tally in a chat cannot tell you which doors were verified, which were Not Home, or which turf the number belongs to. The week has to match the area a person already holds.

**The knock.** A visit logged on the address, including when the phone is offline.

**The turf.** A weekly visit target on the territory or the turf, with a behind, on track, or ahead read.

**The tape.** Recorded talks a manager can open next to the same door.

## What are kpis for sales when the work is outside

What are kpis for sales in the field is not a generic dashboard of revenue alone. The first reads are knocks, contact rate, coverage on the turf, pace against the weekly visit target, and whether the visit was verified. Revenue without those still leaves Friday as a story.

| KPI | What you count | What a miss looks like |
| --- | --- | --- |
| Knocks | Visits logged on the pin | A tally in a chat |
| Contact rate | Talks against knocks on that turf | A hunch from the loudest rep |
| Coverage | Doors visited on the assigned area | Not Home skipped so the percent looks high |
| Pace | Visits against the weekly target | 50 of 100 in 7 days still called fine |
| Verified visit | Inside the GPS radius, default 100 meters | A log from the parking lot with no badge |

## Door to door sales metrics that still count Not Home

Door to door sales metrics break when Not Home is treated as a skip. Not Home still saves and still counts as coverage. Do Not Contact and Invalid Address do not. An unverified visit still saves, with a badge, when GPS was outside the radius. If those outcomes live in a group chat, the coverage percent is a guess.

1. Count every visit that landed on the pin, including Not Home.
2. Leave Do Not Contact and Invalid Address out of coverage.
3. Keep the Unverified visit badge when GPS was outside the radius. Do not hide it.
4. Read contact rate against the team on that turf, not against a company-wide story.
5. Export a file only after those outcomes already sit on the address.

## Sales kpis for outside sales are the sit, the tape, and the hours

Sales kpis for outside sales add the sit, the recording, and the clock to the knock. Appointments tell you whether a door became a conversation you can run. Recorded talks tell you whether a manager can coach it. Clocked hours, active hours, break, and idle tell you whether the day was on turf or on the lot. The sample cards on this page, 82 knocks, 11 appointments, and 9 recorded talks, are a fixture week, not a customer result.

## The lesson stalls when the number and the turf disagree

You can name every metric on this page and still lose Friday if the knock lives in a notes app and the target lives on a whiteboard. The visit log is the input. The analytics desk is where those starter reports already sit. This page is the practice of which numbers to trust.

**Visit log.** The outcome on the pin, verified or unverified, including Not Home.

**The week.** Knocks, appointments, and recorded talks against the turf the rep holds.

**The file.** A scheduled PDF, Excel, or CSV after the number already lives on the desk.

## Keep going from this KPI pillar

- [Back to the guides hub](/guides): The hub that lists this pillar with the other practice pages.

- [Field sales, the work outside](/guides/field-sales): The definition pillar for the visits these numbers come from.

- [The desk that reads the week](/guides/field-sales-management): The management pillar for the manager who has to trust Friday.

- [Give the number a boundary](/guides/sales-territory-management): The territory practice. A KPI without an owner is a whiteboard.

- [Tie knocks to the drive](/guides/sales-route-planning): The route practice. Miles that do not match visits will not match these KPIs.

- [Pay from the same week](/guides/sales-commission): The commission structure that should not invent a rate the metrics never earned.

- [Read the week on the desk](/features/field-sales-analytics): The product page for starter reports, charts, and a scheduled file.

- [Open the visit log](/features/sales-activity-tracking): The product page for the outcome on the pin that feeds these metrics.

- [Price the Full desk seat](/pricing): One Knockdesk plan: Full desk.

## FAQ

### What are field sales kpis?

Field sales kpis are the numbers a manager reads after the knock: visits logged, contact rate, coverage on the turf, pace against the weekly visit target, and whether the visit was verified. Knockdesk is field sales software for those numbers on one desk.

### What are field sales metrics?

Field sales metrics are those same reads, taken from the visit on the pin rather than a sheet rebuilt after the shift. A tally in a chat is not a metric you can align to turf.

### What are kpis for sales when the team is in the field?

What are kpis for sales in the field starts with knocks, contact, coverage, pace, and verified visits. Revenue without those still leaves Friday as a story.

### Which door to door sales metrics still count Not Home?

Door to door sales metrics should count Not Home as coverage. Do Not Contact and Invalid Address should not. An unverified visit still saves, with a badge, when GPS was outside the radius.

### What sales kpis for outside sales sit next to the knock?

Sales kpis for outside sales add appointments, recorded talks, and the clock: clocked hours, active hours, break, and idle. The 82, 11, and 9 on this page are a sample week, not a customer result.

### How much does Knockdesk cost?

Full desk is on the pricing page. There is no second Knockdesk tier. A free trial is not open.