# The pins still open on the turf

What is sales whitespace is the work still open: pins on the turf nobody has finished. Knockdesk is field sales software that shows leftover doors against coverage. It does not name a whitespace map product. Coverage is finished doors over assigned doors. Whitespace is the rest of that pack.

## A green coverage percent can still hide a hundred open pins

You feel it when Friday says the area is covered and Monday still has a row of untouched doors. What is sales whitespace is those doors. Not Home is finished for coverage, so it is not whitespace. Unvisited is. Knockdesk does not color a named whitespace layer. You read leftover pins on the turf you already cut.

**Open.** No visit yet. That pin is whitespace. The next loop should see it as work, not as a surprise.

**Finished.** A visit landed, including Not Home. Coverage moves. That door is not leftover.

**Left out.** Do Not Contact and invalid addresses come off the base. They are not whitespace you still owe.

## Two hundred forty pins, ninety-six finished, one hundred thirty-six still open

River pack holds 240 assigned pins. 8 are Do Not Contact. Workable assigned doors are 240 minus 8, which is 232. Maya finishes 96 doors, and 28 of those 96 are Not Home. Coverage is 96 / 232, about 41.4 percent. Whitespace is 232 minus 96, which is 136 open pins. If someone counts the 8 DNC pins as leftover work, they send the crew back to doors they must not hit.

| Case | Finished | Open leftover | Read |
| --- | --- | --- | --- |
| Honest whitespace | 96, including 28 Not Home | 232 minus 96 = 136 | 136 doors still open |
| Coverage on that pack | 96 / 232 | Not the leftover count | About 41.4 percent finished |
| DNC treated as leftover | 96 | 144 | 8 pins the crew must not knock |

## Whitespace is the open pins. Coverage is the finished fraction.

Sales coverage ratio is finished over assigned. Turf is the pack those pins sit on. Visit frequency is how often you return to one of them. What is sales whitespace is the leftover set. Do not buy a second map product for a count the turf row already holds.

- [Coverage ratio](/glossary/coverage-ratio): Finished doors over assigned doors. Whitespace is what that ratio leaves.

- [Turf](/glossary/turf): The pack leftover doors still have to live on.

- [Visit frequency](/glossary/visit-frequency): How often you return to a pin that is still in the leftover set.

## How Knockdesk tracks it

Knockdesk does not name a whitespace map. You cut turf and read visited pins against the pack. Not Home still counts as finished. Do Not Contact and Invalid Address do not count toward coverage and are not leftover work. The open pins are the whitespace. Full desk is on the pricing page.

## Keep going from the leftover

- [Field sales glossary](/glossary): The hub this term opens from.

- [Coverage ratio](/glossary/coverage-ratio): Finished over assigned. The other half of leftover doors.

- [Turf](/glossary/turf): The pack whitespace has to sit inside.

- [Canvass](/canvass): See which pins are still open on the walk.

## FAQ

### What is sales whitespace?

Sales whitespace is pins still open on the turf. Finished doors, including Not Home, are not whitespace. Do Not Contact is not leftover work either.

### Is whitespace the same as coverage?

No. Coverage is finished doors divided by assigned doors. Whitespace is the leftover count: assigned minus finished, after DNC comes off.

### Does Knockdesk sell a whitespace map?

No. There is no named whitespace map product. You read open pins on the turf you already cut.

### Is Not Home whitespace?

No. Not Home is a visit. Coverage moves. That door is finished for the leftover count.

### How do you recompute the example?

240 assigned, 8 DNC, 232 workable, 96 finished. Whitespace is 136. Coverage is 96 / 232, about 41.4 percent.

### How much does Knockdesk cost?

Full desk is on the pricing page. A free trial is not open.