# How often you return to the same pin

What is visit frequency in sales is how often you return to the same pin. Knockdesk is field sales software that stores each visit on that address, then lets you set a weekly visit target on the turf. It does not name a visit-frequency object. The call cycle is the family this term sits in: the rule for coming back, not a fresh map every Monday.

## Sixty visits on eighteen doors is not frequency across the turf

You feel it when the weekly visit target is hit and most pins never saw a second pass, because the same porches ate the week. What is visit frequency in sales is the return to a single pin. A target of 60 can hide 18 doors knocked twice and 92 doors left cold. The cycle is the pack. Frequency is whether that pin got its turn.

**The pack.** Cut turf so one rep can hold it. Frequency has nowhere to sit on an uncut territory.

**The target.** Set a weekly visit target. That is the week count. It is not visits per pin unless you read the pins.

**The return.** Not Home still saves. That pin is still in the cycle. A second visit is frequency, not a skip.

## One hundred sixty pins, sixty visits, eighteen doors hit twice

Plaza loop holds 160 pins. Weekly visit target is 60. Maya logs 60 knocks. 18 pins get 2 visits each, which is 36 knocks. 24 pins get 1 visit. 118 pins get 0. The target is met. Visit frequency on those 18 pins is two passes. Frequency on the 118 is zero. Same 60. Two stories about the pack.

| Read | Numbers | What it hides |
| --- | --- | --- |
| Weekly visit target | 60 / 60 | Looks on track |
| Pins with 2 visits | 18 pins, 36 knocks | Those doors ate the week |
| Pins with 1 visit | 24 pins, 24 knocks | One pass. Not a cycle yet. |
| Pins with 0 visits | 118 | No frequency. Still open turf. |

## Visit frequency is the pin. The call cycle is the pack.

A call cycle is how often the crew comes back to the same accounts. Turf is the work those accounts sit in. Coverage is finished doors over assigned doors. Visit frequency is how often one pin is in that return. Do not call a hit weekly target a finished cycle if 118 pins never saw a knock.

- [Call cycle](/glossary/call-cycle): The return rule for the pack this frequency sits inside.

- [Turf](/glossary/turf): The cut those 160 pins have to live on.

- [Coverage ratio](/glossary/coverage-ratio): Finished doors over assigned doors, not visits piled on 18 pins.

## How Knockdesk tracks it

Knockdesk does not name a visit-frequency object. You cut turf, set a weekly visit target from 1 to 100,000, and log each visit on the pin, including Not Home. Finished doors stay finished. The next week is the return to unfinished pins. Read the pins, not only the target. Full desk is on the pricing page.

## Keep going from the pin

- [Field sales glossary](/glossary): The hub this term opens from.

- [Call cycle](/glossary/call-cycle): How often the crew comes back to the same doors.

- [Turf](/glossary/turf): The pack a weekly visit target has to sit on.

- [Canvass](/canvass): See visits on the pin, not only the week count.

## FAQ

### What is visit frequency in sales?

Visit frequency in sales is how often you return to the same pin. On a canvass desk that is visits on one address, not the size of the territory.

### Is visit frequency the same as a call cycle?

They are the same family. A call cycle is the return rule for the pack. Visit frequency is that return counted on one pin.

### Does Knockdesk store a visit-frequency metric?

No. There is no visit-frequency object. You cut turf, set a weekly visit target, and read visits on the pin.

### Can a weekly visit target hide bad frequency?

Yes. 60 visits on 18 pins twice leaves 118 pins at zero. The target can still read on track.

### Do Not Home visits count toward frequency?

Yes. Not Home still saves on that pin. It is a return, not a skip.

### How much does Knockdesk cost?

Full desk is on the pricing page. A free trial is not open.