# The account starts at the address

What is a field sales CRM? Knockdesk is field sales software, and a field sales CRM is a record that starts at the address, with the visit, the lead, and the deal on that pin.

## A desk CRM loses the door that nobody answered

Field sales happens at an address, often with no signal. The useful fact is what happened at that door. A CRM that waits for evening data entry drops Not Home, the gate, and the rep who never went. Those visits are the coverage. Two people can then sell the same house because the account was a person, not a pin.

**Address first.** The household is the account. A name without a pin is how two crews collide.

**Offline visits.** The knock has to save when the phone has no bars. Syncing a form later is a second shift.

**Outcomes you knock with.** Not Home, gated, callback, sold. Phone stages do not name those doors.

## One pin, two vendors, a collision you can recompute

Labeled example, not a customer org. Pin 418 Oak Ave sits on turf cut from Territory North. Vendor A and Vendor B both knock that house. A field sales CRM keeps one lead per pin and vendor, so the pin can hold two leads, not two duplicate houses. If both reps type the homeowner into a desk CRM as a new contact, Friday shows four records and one stoop. Count the pins, not the names.

| System | Records for 418 Oak Ave | What Friday believes |
| --- | --- | --- |
| Field sales CRM | 1 pin, 2 leads (Vendor A, Vendor B) | One house, two offers |
| Desk CRM, two new contacts | 2 contacts, maybe 4 after a callback | Two houses, or four |
| Visit log on the pin | Not Home on Monday, Sold on Thursday for Vendor A | Coverage plus one close |

## A field sales CRM is not a map with no owner

A sales territory is the area you draw and assign. Turf is work cut from it. A field sales representative is the person on that turf. The CRM is the desk that keeps the pin, the visit, and the deal together so those three still match on Friday.

**Sales territory.** The boundary. A CRM without an owner on that boundary is a pile of pins.

**Field sales representative.** The person who knocks. The CRM has to follow them, not the other way around.

**Mobile CRM.** The phone at the door. Still the same pin the manager sees on the web map.

## How Knockdesk tracks it

Knockdesk starts the record at the address, logs the visit on the pin, and opens a lead from that visit when Creates Lead is on. One lead per pin and vendor. Import leads is a file you upload and map. Full desk is on the pricing page.

## Keep going from this term

- [Field sales glossary](/glossary): The hub this field sales CRM definition opens from.

- [Sales territory](/glossary/sales-territory): The area you draw and assign before the CRM has a pin worth keeping.

- [Knockdesk features](/features): The desk that holds the pin, the visit, and the deal. This page stays the definition.

## FAQ

### What is a field sales CRM?

A field sales CRM is a record that starts at the address. The visit, the lead, and the deal stay on that pin so Friday matches the turf.

### How is that different from a desk CRM?

A desk CRM starts at a person and a phone stage. A field sales CRM starts at the household, logs nobody-home, and keeps one lead per pin and vendor.

### Does a field sales CRM need a map?

It needs a territory with an owner and turf cut from it. A basemap with no assignment is not the CRM.

### What happens with two vendors at one house?

Keep one pin. Keep one lead per vendor on that pin. Do not clone the house into two contacts.

### Can you import a bought list?

Yes, as a file. Territory and vendor are required. You upload CSV or Excel, map columns, and download a failures file for rows that did not land.

### Is Knockdesk a field sales CRM?

Knockdesk is field sales software, and the account starts at the address. The visit and the deal stay on that pin.